The Berrics Unified

The Berrics is a private Skatepark created by Steve Berra and Eric Koston in a warehouse in Los Angelas. It is an initiative started by the two in order to help save the sport of skateboarding and the mass media that has been directing its future. With skateboarding appearing in random commercials from iced tea to deodorant, many marketing agencies and large companies have seen the sport as a lucrative opportunity to further their already existing wealth. Call it a sanctuary from the hectic world, and a place to just skate... No pressure or controversies, skaters can practice, film tricks, and just mess around with each other without dealing with those preconceived notions that they should be competitors.  The website regularly hosts new videos and competitions between the various skaters which are definitely worth checking out.
The latest initiative launched by The Berrics, is "The Berrics Unified" project.  This is to help promote your local skateshops and skateparks; so that you can know who and where the important skateshops are, who owns and runs them, and what they look like. Basically its an initiative to help support your local economy and the dying sport of skateboarding that will be tossed out the window when the large corporations will have decided they have gotten all they could out of the sport and that people have moved on to the next big thing.

You can check out the video below, I snagged it from the creativity-online.com website.